HP

SecurITy Festival in Metaal Kathedraal.

A world full of glitches, hacks and cyber attacks. This was the setting in which visitors entered the HP SercurITy Festival. Communication and event agency EffectGroep wanted to create a unique event concept for HP, and asked us to translate the theme of cyber security into an audiovisual experience with light, video projection and sound.

Beeldjutters came up with a number of moods and visual concepts, complementing the festival program. We developed these concepts into visual techno poetry. With a projected storm of glitches and a rain of code, the audience was immediately awakened. A threatening world of cyber attacks followed, and luckily ended up in a safe gold-coloured cyberworld through a spectacular hyperwarp. In the evening, the experience was given an extra golden edge with an award show for the HP Gold Partners, completely designed by Beeldjutters. The event itself also nearly won prizes and was nominated for the prestigious Golden Giraffe award.